Social Media Goal Chart – Tool

[column size=”3-5″]One of my clients hired me to “help them with social media” as many of you might get asked or hired too. We went through the initial stages of setting up their channels, defining their goals and creating engaging content. So far we were very successful!

We are now in the second phase of the plan, which is for them to be the main actors in their own social channels, the ones creating the content, thinking of what’s valuable and what will engage.

To develop a sustainable process, I am designing a poster, to help remind them, of the most important elements of maintaining a relevant and high impact social presence. I want to know if you would add anything, do it differently or you agree with what’s in the list! Take a look with what I came up with:[/column] [column size=”2-5″ last=”1″]Social Media Goal Chart[/column]

Goal: every action they take should be related to their goals

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  • You can have a branding goal (keep it fresh and non sales focused)
  • A Measurable goal (create content for our social channels everyday)
  • Social media goal (Find the ‘die hard’ fans, or evangelists for our brand)

Listen: It’s all about listening to what your customers and followers have to say about you, your product and industry.

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  • Listen to complains/compliments (work hard to fix the first/ pat your self on the back)
  • Define Key areas that you think your customers will have the best insight (product feedback, communications feedback, improvements to process etc..)
  • Trends (be considerate to what your customers like, do and think – it could be a gold mine)

Engage/Connect: It’s all about relationships

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  • What is relevant to the community
  • Provide value (what your company brings to the table – not product or money)
  • Actively seek ways to highlight other people’s success
  • See-Think-Do – Customers are always in one of these 3 phases… and you need to know which one is which when connecting with them (amazing post by Avinash Kaushik @avinash)

Empower your community:

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  • Define areas that you can “let go” and have community members be responsible
  • Find ways to treat really well your “power users” or “1%-One Percenters”
  • Nurture and highlight actions your community takes
  • Give them things to talk about

Measure: We need to be critical of the effort we take and improve

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  • Social content (your creation of content and others creating for you)
  • Convergence (be mindful of which stats you’re measuring – read See-Think-Do to have a better understanding)
  • Engagement
  • Efficiencies (this is not directly related to social and content creation – but around the process)

So what do you think? Should I design this to be a tool for my clients? Do you have suggestions? Changes? I’m looking forward for some feedback.


Why I will watch the iPhone 5 launch

Apple, as we all know, is one of the greatest marketers in the planet. The simple reason is that everything they do is marketing, from product development to packaging.

Watching a new Apple product launch is like watching a super bowl game for me. This specific launch has a special perk, Tim Cook, Apple’s new CEO will lead the show. He did a great job in prior launches. But I feel like today will be his true debut as Apple’s CEO, because now he had enough time to make decisions and manouver the company in his own way.

Let’s hope he runs a show and excites people like Steve Jobs use to and maybe after today we’ll finally understand it wasn’t Steve Jobs that created a parallel universe where we were all dragged in and lost our ‘good judgement’, but Apple did.

Here’s a couple links for you to follow the launch live: (live blog) (Video streaming)

Illustrator Shortcuts Background


Hello guys, here’s a little treat so we can get started learning illustrator like rock stars!
I will be posting tips and cool design references on my blog from now on, so make sure you follow me on twitter @rbgiuliani and rss the blog.

Anyone in the #imcslc program is welcome to shoot me any questions they have about Photoshop, Illustrator or marketing in general 😉

here’s the link for you to download

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