This is a tag description, not often used but extremely handy in my opinion! Just enter it where you create or edit tags.
Absolutely genius response to a real comment on the company’s facebook wall. This ad shows the carachter of the brand and that they are actually listening to their customers.
Touché. I hope you enjoy British humour as much as I do.
http://vimeo.com/video/49545320
It’s incredible how with great minimalist design you can communicate SO MUCH. Watch this video and you’ll understand
Great conversation between Chris Brogan (@chrisbrogan) and Michael Bungay Stanier (@boxofcrayons) about Coaching. In my own journey to become an professor there were several things that Michael talked about that make so much sense, but at the same time they are counter intuitive.
Enjoy the talk and pay close attention to the part where he explain the TERA concept, it’s awesome.
Apple just released new ads this weekend – new messaging, new tone, new ‘ad boy’, new focus.
At first it’s funny, unexpected and quite involving, while highlighting some basic things basic users can do with their macs. Once I watched the second and third clip the message for me was quite different, rude actually. Apple portrayed its customers and want-to-be-customers as stupid with problems to prioritize (Labor Day ad) and that can’t differentiate an Apple store from a pc shop across the street.
I know it sounds harsh, but as an Apple fan – not only of their products, but strategies and marketing – I hope they get smarter with the next wave of ads, like they were in the “Get a Mac” campaign. Apple is a big fan of TV ads, so if they want to drop the ‘product as hero’ theme and want to be funny again… someone needs to work on the jokes, seriously.
