Opinion

Musicr Social Community for musicians

This is genius… if you’re a musician, beginner that’s looking for someone to play with or want to have an idea of the ‘musical taste’ of your city or surroundings @appmusicr is a new social network developed for the iPhone that does just that (see the video above). I am already creating my profile, kudos to TouchBee.

Some points that I believe should be considered:

  1. Musicr is a cool name, I give you that, but its really close to the word MUSIC which doesn’t help SEO at all. The first instinct of anyone to search on the app store Musicr and not MusicrApp
  2. This would make a great ‘add-on’ to Facebook or twitter. As much as I love the idea, it needs to build a great audience until the app is truly useful  – that takes time. It would be unique if this could be implemented to an already established social network.
  3. This point contradicts the previous, a bit, but…. the music fans and enthusiasts are one of the strongest communities online. They are fast learners, early adopters and super creative, so there’s a great chance for this app to succeed! 
For more info visit http://www.appmusicr.com/
What do you think about the app and would you download it?
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New Apple Tone – are you stupid?

Apple just released new ads this weekend – new messaging, new tone, new ‘ad boy’, new focus.

At first it’s funny, unexpected and quite involving, while highlighting some basic things basic users can do with their macs. Once I watched the second and third clip the message for me was quite different, rude actually. Apple portrayed its customers and want-to-be-customers as stupid with problems to prioritize (Labor Day ad) and that can’t differentiate an Apple store from a pc shop across the street.

I know it sounds harsh, but as an Apple fan – not only of their products, but strategies and marketing – I hope they get smarter with the next wave of ads, like they were in the “Get a Mac” campaign. Apple is a big fan of TV ads, so if they want to drop the ‘product as hero’ theme and want to be funny again… someone needs to work on the jokes, seriously.

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