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Why I will watch the iPhone 5 launch

Sep 12

Apple, as we all know, is one of the greatest marketers in the planet. The simple reason is that everything they do is marketing, from product development to packaging.

Watching a new Apple product launch is like watching a super bowl game for me. This specific launch has a special perk, Tim Cook, Apple’s ~~new~~ CEO will lead the show. He did a great job in prior launches. But I feel like today will be his true debut as Apple’s CEO, because now he had enough time to make decisions and manouver the company in his own way.

Let’s hope he runs a show and excites people like Steve Jobs use to and maybe after today we’ll finally understand it wasn’t Steve Jobs that created a parallel universe where we were all dragged in and lost our ‘good judgement’, but Apple did.

Here’s a couple links for you to follow the launch live:
http://live.gizmodo.com/ (live blog) http://www.ustream.tv/ltktv (Video streaming)

Sep 11

This is why Seth is great: simple, to the point and challenging.

“The best way to learn marketing
…is to do marketing.
Do it on the weekends. Volunteer and do it for a non-profit. Fundraise. Run a business online. Market a kid’s lemonade stand.
When you put your ideas in the world, then, and only then, do you know if they’re real.

Not expensive, merely frightening.”

Via Seth Godin

— Simple and true – The best way to learn Marketing – by Seth Godin

Illustrator Shortcuts Background

Sep 10

Hello guys, here’s a little treat so we can get started learning illustrator like rock stars!
I will be posting tips and cool design references on my blog from now on, so make sure you follow me on twitter @rbgiuliani and rss the blog.

Anyone in the #imcslc program is welcome to shoot me any questions they have about Photoshop, Illustrator or marketing in general 😉

here’s the link for you to download

This Exquisite Forest

Aug 31

This Exquisite Forest is an online collaborative art project that lets users create short animations that build off one another as they explore a specific theme. The result is a collection of branching narratives resembling trees.

What that means is that you can look in the ‘forest’ for animation seeds and build upon those. This is a great exercise of pure creativity and collaboration utilizing the power of the web. The concept remind me of the www.thejohnnycashproject.com where anyone could design 1 frame of the Johnny Cash video. If you clicked the link you’ve seen the AMAZING result that the collaboration produced.

This is the power the web has on design, it completely breaks conventional paradigms.

Are you planting a seed?

#WeirdWins

Aug 30

I want to go watch the movie @ParaNorman – not only for the story, but because of the production value that a stop motion movie has.

I loved exploring the ParaNorman world though the website www.paranorman.com.

Here’s one video that should blow your mind:

Why I will watch the iPhone 5 launch

“The best way to learn marketing
…is to do marketing.
Do it on the weekends. Volunteer and do it for a non-profit. Fundraise. Run a business online. Market a kid’s lemonade stand.
When you put your ideas in the world, then, and only then, do you know if they’re real.

Not expensive, merely frightening.”