This was the invitation from my graduation in Advertising at Unisinos University. In 2008 Youtube was still a rather new thing, but we understood it (and what is now called social media) would fundamentally change how advertising and marketing works. We created an analogy by blending the words Graduation (Formatura) with Youtube (Formatube) allowing each member of our class to create its unique Formatube profiles. This structure allowed us to get to know each other much better, and our guests to ‘peak’ into each bachelors unique personality.
Check out the final book below.

5 words that describe this project:

[button link=”#” color=”#dadada” size=”4″ style=”1″ dark=”1″ radius=”auto” square=”1″]Customizable[/button] [button link=”#” color=”#c2c2c2″ size=”4″ style=”1″ dark=”1″ radius=”auto” square=”1″]Project Management[/button] [button link=”#” color=”#dadada” size=”4″ style=”1″ dark=”1″ radius=”auto” square=”1″]33 Clients[/button] [button link=”#” color=”#c2c2c2″ size=”4″ style=”1″ dark=”1″ radius=”auto” square=”1″]Personality[/button]  [button link=”#” color=”#c2c2c2″ size=”4″ style=”1″ dark=”1″ radius=”auto” square=”1″]Print[/button] [note color=”#c2c2c2″] Project Image Gallery:

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