Branding
is art.
Good Branding is when you feel inspiration, the big idea and strategy beautifully executed. Branding is not a 'cool looking' logo. It's bigger than that. it's as big as your company, charity or politician wants to be. It's an art and challenge that evolves, fascinate and drives me.
Strategy
not a script, but an evolving piece.
Strategy is an old concept, and sometimes, still, misunderstood. Strategy is not just a guideline, or instructions that will never be executed. Strategy is a life form. It's the effort of analysing the world around us and articulating a path, idea and concept of how and what we need to do to move ahead with the least friction and most success.
Who am I
Ricardo Beck Giuliani aka rbgiuliani
• Marketing • Films • Golf • Internacional FC • Entrepreneurship • Friends • TBBT • Football • Gaúcho • Pet Beds • Creativity • Music • PinkFloyd • Chico Buarque • SIFE • Advertising • Carol • Philanthropy • Strategy • Creating Movies • House MD • Websites • Sherlock Holmes • Family • Talking • George Orwell • Presenting • MadMen • Cooking •